Abracadabra

The bookmark using the movement of air.
Squeeze, open.
Squeezing one side enflates the other side which enables the tube to lift up the pages of the book - making the user open the book more easily. One side of the tube is adhesive, just like post-its.

The Graphic of the bookmark has ironic meanings and can be varied in different ways.
Abracadabra! uses recycled PVC and suggests a collectable package for sustainability.

The production cost is very low to make this small bookmark - mass production is currently in process with Meiban in Singapore to launch the product in the market.

Patent Processed on January 2009.
Contact for details on purchasing.
collaborated with Wonsik Chae , Junghyun Lee

Red Dot Design Award
2007 Best of the Best
Design Concepts

2007 LANXESS Prize